Consumer influence on businesses

“Consumers have more influence over the products that are produced, and future products that are being developed, than we may realize.”

Yes, absolutely yes.

While perched on a wooden stool, and eating Mommy’s delectable twice-baked mashed potatoes in a cozy, backroom corner at work during lunch, I read this article in a local newspaper (obviously a few years back), and was encouraged on varying levels.


Handmade ≠ fair trade

Just because
something is handmade
in a developing country,
make it fair trade.


If it adheres to all these principles below*, then it qualifies for consideration of a fair trade** certification:


♥Create opportunity for disadvantaged producers.
♥Develop transparent and accountable relationships.
♥Support safe and empowering working conditions.
♥Respect cultural identity.
♥Ensure the rights of children.
♥Cultivate environmental stewardship.
♥Build capacity***.
♥Promote fair trade.
♥Pay promptly and fairly.


*Amalgamated from the Fair Trade Federation and the World Fair Trade Organization.
**Definition of fair trade.
***Aka, help producers build their businesses, and create sustainable supply chains.

What is Fair Trade?

A trading partnership,
based on dialogue,
transparency and respect,
that seeks greater equity
in international trade.
It contributes to
sustainable development
by offering
better trading conditions to,
and securing the rights of,
marginalized producers and workers–
especially in the South.